FALKEN to Have a Display Booth at the 87th Geneva International Motor Show
February 20, 2017
Sumitomo Rubber Industries, Ltd. is pleased to announce that we will have a FALKEN booth at the upcoming "87th Geneva International Motor Show," which will be held from Thursday, March 9 through Sunday, March 19 in Geneva, Switzerland.
In addition to our latest lineup of FALKEN tires, our booth at this year's Geneva International Motor Show will also feature displays that highlight FALKEN's cutting-edge technologies, including; "NEO-T01", our next-generation tire production system developed in the pursuit of "Ultra-High Precision" tire manufacturing; our "GYROBLADE" airless tire technology, which makes flat tires a thing of the past by eliminating the need for inflation; and our "Silent Core (specialized noise-absorbing sponge)" technology which reduces cavity resonance from within tires.
We will also hold a special event on the first press day, at which we will announce our racing team structure for the upcoming 24h-Race Nurburgring and unveil the new model FALKEN racecar that will be competing at Nurburgring this May. Another highlight of the press event will be the introduction of our brand new "ECORUN A-A" tires, which go on sale in Europe this year. "ECORUN A-A" is the first FALKEN-branded tire to adopt our "ADVANCED 4D NANO DESIGN" new materials development technology, which recently took home the "Tire Technology of the Year" award at the "Tire Technology Expo 2017" in Germany. Thanks to the incorporation of this groundbreaking technology, "ECORUN A-A" achieves balanced high performance in terms of all three of the key contradictory tire performance traits: Fuel Efficiency, Grip and Wear Resistance.