Social Capital

Social Capital

Building favorable relationships with customers, suppliers, local communities, shareholders, investors, employees and all other stakeholders is essential to enhancing our corporate value. Employing a variety of communication methods, the Sumitomo Rubber Group gleans and takes heed of feedback from these stakeholders. In this way, we strive to live up to what they expect of us and accommodate their needs, thereby fulfilling our social responsibilities.
When it comes to promoting Sumitomo Rubber Group operations, our brand capabilities constitute an element equally as essential to supporting growth in corporate value. Having acquired rights to the global use of the trademarks for Dunlop brand sports goods in 2017, we have since striven to enhance the brand value of Dunlop, particularly in the racket sports business. Going forward, we will also step up the utilization of the Dunlop brand in the golf business in a phased manner, targeting countries and regions outside Japan, Taiwan and South Korea. We will thus raise the presence of the Dunlop brand in the sports goods field while increasing its brand value in a way that transcends the scope of our Sports Business to encompass our Tire Business and Industrial and Other Products Business.

The State of Our Social Capital (efforts to promote dialogue with key stakeholders)