In 2012, Sumitomo Rubber Group announced our new vision, "VISION 2020."
"VISION 2020" describes our targets, "To be a true global player producing high profits and
realizing high growth" and "To be a company pursuing the improvement of value for its
stakeholders and the happiness of its employees."
Through our CSR and environmental protection activities,
we pursue both "economic value" through our products and "social value."
Pursuing these two types of value is essential for our company's continuous growth,
which has been passed down generation to generation through 400 years of Sumitomo history.
We deem this is our unquestionably important policy that we will continue to maintain.
We at Sumitomo Rubber Industries Group are making concerted efforts to contribute to realizing
a sustainable society and continue to be a valuable entity for people,
society and local communities. Through our technological strengths and development capabilities,
we look ahead to the future,and fulfill our various social obligation such as compliance
and environmental protection by adhering to our CSR slogan, "For you, for earth."
President and CEO
Sumitomo Rubber Industries, Ltd.