News

SUMITOMO RUBBER INDUSTRIES TOP > News > 2023 > DUNLOP to Have a Display Booth at TOKYO AUTO SALON 2024～Explore the World of Cool Automotive Fun through Four Thematic Zones～

DUNLOP to Have a Display Booth at TOKYO AUTO SALON 2024～Explore the World of Cool Automotive Fun through Four Thematic Zones～

Dec. 19. 2023

　Sumitomo Rubber Industries, Ltd. is pleased to announce that we will have a display booth showcasing our DUNLOP Brand at one of the world’s largest custom car events: TOKYO AUTO SALON 2024, which will be held from Friday, January 12 through Sunday, January 14 at the Makuhari Messe Convention Center in Chiba Prefecture.

　Built around the design theme of “LEGIT THE WORLD,” our display booth for TOKYO AUTO SALON 2024 will introduce visitors to the imaginations of car aficionados, offering an immersive journey through four intricately crafted zones: “SWINGING & WINDING,” “WILD SNOW,” “SPEEDSTER DRIVING,” and “CRAFTSMAN GARAGE.” Each zone will highlight DUNLOP’s premier tire selection, aimed at enhancing the journey for car lovers looking to fully embrace their passion. During the event, visitors of all ages can also enjoy an AR treasure hunt, which offers a fun and interactive way to explore the display booth.

　Experience the excitement at the DUNLOP display booth during the TOKYO AUTO SALON 2024 weekend! We are dedicated to amplifying the passion of car enthusiasts. Be sure to check out our “LEGIT THE WORLD” display booth and dive into the trendsetting scene.

■Display Contents：

Zone	Vehicle	Fitted Tires
SWINGING & WINDING	TOYOTA Land Cruiser 78 Prado DUNLOP Edition	GRANDTREK
WILD SNOW	SUZUKI Jimny APIO Custom	GRANDTREK
SPEEDSTER DRIVING	BMW M2 (G87) DUNLOP Edition	SPORT MAXX
CRAFTSMAN GARAGE	NISSAN GT-R NISMO	SPORT MAXX

■ Display Period　 : Friday, January 12 through Sunday, January 14, 2024

■ Venue : Makuhari Messe (2-1, Nakase, Mihama-ku, Chiba City, Chiba Prefecture)

■ Booth Location : Center Hall 4 (Booth No. 423)