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FALKEN Signs Platinum Sponsorship Agreement with German Bundesliga Team FC Ingolstadt 04
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Sumitomo Rubber Industries, Ltd. is pleased to announce that we have concluded a Platinum Sponsorship Agreement with FC Ingolstadt 04, a team competing in the 1. Bundesliga German pro soccer league through our FALKEN brand.
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| Sumitomo Rubber Industries, Ltd. has been proud to sponsor FC Ingolstadt 04 through our FALKEN brand since 2015, when the team won promotion to 1. Bundesliga for the first time in its history. Having signed our first Premier Sponsorship Agreement with FC Ingolstadt 04 last year, we are pleased to upgrade our sponsorship this season with the recent signing of this Platinum Sponsorship Agreement. Effective for one year (through July of 2017), this new agreement entitles our company to broadcast commercials on the big screen at the team's home stadium (Audi Sportpark) and to display the FALKEN logo on fixed signage and LED advertising boards around the soccer pitch, on the backdrops used during player and coach interviews, on the team's official website and elsewhere. The agreement also includes sponsorship of a soccer school for children* and more.
With this new sponsorship agreement, we aim to further increase FALKEN's brand exposure in order to promote and enhance FALKEN's image as a youthful and energetic brand on a global scale. | |
| | * | The "Audi Schanzer Football Academy" is a soccer camp for children aged 4 to 14. It has locations not only in Germany, but also in Austria, Hungary and even in China. |
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[FC Ingolstadt 04]
Based in Ingolstadt, Germany (Home Stadium: Audi Sportpark), FC Ingolstadt 04 is a relatively new team that was founded with the merger of MTV Ingolstadt and ESV Ingolstadt in 2004. As the 2. Bundesliga champions for the 2014-15 season, FC Ingolstadt 04 was promoted to 1. Bundesliga for the 2015-16 season. In their very first season competing in 1. Bundesliga, they placed 11th out of 18 teams.
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