The Sumitomo Rubber Group has identified priority issues that must be addressed in the interests of both our various stakeholders and ourselves. We address such issues based on a framework defined under our unique “GENKI” Sustainability Activity Guidelines.
Our “GENKI” activities date back to 1988, when employee volunteers first launched community contribution projects to help realize a society in which everyone can thrive. Such activities continue into the present day.
The “GENKI” Sustainability Activity Guidelines originated from the CSR Guidelines we established in 2008. Since then, we have continuously upgraded these guidelines so that we can keep on helping to energize society through our corporate activities.
The Sumitomo Rubber Group will strive to help realize a sustainable society by contributing to the preservation of the global environment and the vitalization of communities so that we remain a corporate group deserving of society’s trust.