Introduced in 2018, the Sumitomo Rubber Group Report combines the contents of its predecessor (our annual CSR Report) with in-depth financial reporting in order to provide our stakeholders with comprehensive information about the various activities of the Sumitomo Rubber Group in a more approachable, easy-to-understand format.
The 2019 Sumitomo Rubber Group Report introduces various sustainable business activities undertaken by the Sumitomo Rubber Group based on our GENKI* CSR Guidelines-with a particular focus on sustainability in terms of ESG (Environmental, Social, Governance). At the same time, this year's report also includes special features laying out the details of our key business strategies as set forth in our latest Midterm Plan.
*GENKI stands for "Green" (i.e. greening activities), "Ecology" (i.e. reducing the environmental impact of our business activities), "NEXT" (i.e. developing next-generation technologies and products), "Kindness" (i.e. measures to improve people's lives) and "Integrity" (i.e. sincerity for all of our stakeholders). The word "genki" also means "energetic" in Japanese, so GENKI also reflects our desire to energize more and more people.