Our latest sponsorship agreement covers the 2017 DFL-Supercup, which will be held in Dortmund, Germany on Saturday, August 5, two weeks before the start of the 55th season of 1 Bundesliga*1. This year's DFL-Supercup match will pit Borussia Dortmund, the winners of this year's DFB-Pokal (German Cup) tournament*2, against FC Bayern Munich, last season's Bundesliga league champions.
This sponsorship agreement gives us exclusive rights (in the tire category) to display the FALKEN logo on stadium signage and player interview boards, to refer to FALKEN as an "Official Partner of the 2017 DFL-Supercup" and to conduct various other promotional activities throughout the stadium.
Stephan Cimbal, the head of marketing at the Sumitomo Rubber Group's European sales subsidiary, FALKEN Tyre Europe GmbH, has said of last year's sponsorship, "I got a strong sense of the enormous influence of the DFL-Supercup. We plan to continue accelerating the pace of our expansion in key markets through marketing activities that take advantage of the popularity of European soccer."
In addition to sponsoring this year's DFL-Supercup, we are also proud to sponsor Liverpool FC in the English Premier League and FC Ingolstadt 04 in the Bundesliga as part of our ongoing efforts to enhance the value of the FALKEN brand.
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