Building on last year's concept, this year's FALKEN Booth is designed around the theme of "Avant-garde 2.0," highlighting the always avant-garde activities of the FALKEN brand. Featuring LED bars placed at varying angles to create a sense of thrill, the booth fully expresses FALKEN's brand concept: "ON THE PULSE." Meanwhile, video displays set throughout the booth will introduce FALKEN's various exciting activities, including our longstanding participation in motor sports as well as our active sponsorship of air races, European soccer league teams and athletes who embody FALKEN Spirit.

In addition, the booth will also emphasize FALKEN's image as a high-performance brand that offers tires in a wide range of sizes through displays of FALKEN's latest tire lineup alongside vehicles that use our flagship AZENIS FK510 and other FALKEN tires as their factory standard tires, all decked out in FALKEN brand colors.