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SUMITOMO RUBBER INDUSTRIES TOP > News > 2015 > FALKEN to Be the Official Brand Sponsor of “FC Ingolstadt 04”,A Football Club in the German Bundesliga

FALKEN to Be the Official Brand Sponsor of “FC Ingolstadt 04”,A Football Club in the German Bundesliga

 
    
 

FALKEN to Be the Official Brand Sponsor of "FC Ingolstadt 04",A Football Club in the German Bundesliga

 

July 10, 2015

 

 Sumitomo Rubber Industries (SRI), makers of FALKEN Tires, are pleased to announce that we have concluded a premium sponsorship agreement with "FC Ingolstadt 04", a First Tier team in Germany's Bundesliga pro football league.

 

 
 

 As one of SRI's global brands, FALKEN is widely known as a brand that is synonymous with high-performance tires. FALKEN brand tires have been gaining both broad support and high accolades in Europe and elsewhere-as evidenced by their recent selection as factory standard tires by several European automobile manufacturers*1 and the outstanding ratings that they received in performance tests conducted by ADAC (German Automobile Association)*2.
 Our sponsorship agreement with FC Ingolstadt 04, which is effective for a period of two years from July of 2015, includes the right to broadcast FALKEN advertisements on the big screen at Audi-Sportpark, the team's home stadium, as well the right to display the FALKEN logo on the LED billboards located around the pitch, on the backdrops used during interviews with players and coaches, on the team's official website and in the team's official pamphlets and other team literature.
 With this sponsorship agreement, both FALKEN and FC Ingolstadt 04 aim to expand our respective fan bases around the world through our shared brand image-one of youthfulness, lively energy and the promise of future growth.

[About FC Ingolstadt 04]
 Based in the German city of Ingolstadt (Home Stadium: Audi-Sportpark), FC Ingolstadt 04 is a brand new football club that was formed through the merger of MTV Ingolstadt and ESV Ingolstadt in 2004. As Second Tier champions in the 2014 - 2015 season, they were promoted to the First Tier of the Bundesliga for the 2015 - 2016 season. As an up-and-coming team, FC Ingolstadt 04 has a promising future-just like FALKEN as an up-and-coming tire brand.

*1FALKEN "SINCERA SN831A ECORUN" tires have been selected for fitment on Volkswagen's "up!", FALKEN "EUROWINTER HS449" tires have been selected for fitment on Volkswagen's "POLO" and FALKEN "ZIEX ZE914A" and "ZIEX ZE914 ECORUN" tires have been selected for fitment on Volkswagen's "Passat."
*2With around 15 million members, ADAC is Europe's largest automobile association. FALKEN's "SINCERA SN832 ECORUN" tire received a rating of 5-"GOOD"-in ADAC's summer tire evaluations, which were performed in March of 2014.

ON THE PULSE: the new brand slogan of our global FALKEN brand.
 

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