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FALKEN to Become the Official Tire of Major League Baseball

 
    
 

FALKEN to Become the Official Tire of Major League Baseball

 

September 29, 2015

 

 Sumitomo Rubber Industries is pleased to announce that we have signed an official sponsorship agreement with Major League Baseball (MLB) in a move that is sure to raise awareness of our FALKEN brand as the new Official Tire of Major League Baseball.

 As one of Sumitomo Rubber's global tire brands, FALKEN is a brand that is synonymous with high-performance tires around the world. With more and more automakers choosing FALKEN tires as factory standard on new vehicles and our active participation in motorsports, FALKEN has gained a large global base of fans and supporters.

 Now, Sumitomo Rubber has signed a sponsorship agreement that makes FALKEN the official tire brand of Major League Baseball. In addition to gaining global marketing rights for the 2015 Postseason, our partnership with MLB will also enable us to promote the FALKEN brand with virtual signage behind home plate, stadium signage and more at MLB games broadcast throughout the US, including the All-Star Game, the Postseason and the World Series from 2016 and for years to come.

 Through our official sponsorship of Major League Baseball, Sumitomo Rubber will continue to promote FALKEN's image as a lively, youthful and energetic brand with worldwide appeal.

 
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