Sumitomo Rubber Industries, Ltd. is pleased to announce that our new FALKEN concept tire was outfitted on Subaru Ascent SUV Concept, SUBARU's latest three-row midsize concept SUV, at its unveiling at the ongoing New York International Auto Show, which is being held from Friday, April 14 through Sunday, April 23.
Our new FALKEN concept tire features a bold design that evokes the Power, Toughness and SUV Stylishness of SUBARU's latest Subaru Ascent SUV Concept. As one of the Sumitomo Rubber Group's major global tire brands, FALKEN tires have won widespread recognition and a dedicated fan base throughout the world thanks to our work in supplying high-quality FALKEN tries to major automobile manufacturers for fitment on their high-performance vehicles, as well as through our longstanding and active participation in various motorsports activities.
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