Our DUNLOP Booth is based around the complementary themes of DUNLOP's "History of Innovation" and "Intrepid Approach to Future Challenges." The History of DUNLOP, which stretches back to 1888, has been an ongoing saga of taking on challenge after challenge while producing numerous advanced technological innovations along the way. Thus, the DUNLOP Booth will feature a theme movie that touches on DUNLOP's history while providing easy-to-understand introductions of the new advanced technologies that we have been developing in order to achieve the high levels of safety and environmental performance that will be required by the mobility society of the future.

Meanwhile, our FALKEN Booth will display a scale model of the race plane piloted by Team FALKEN's Yoshihide Muroya (whom FALKEN has been proud to sponsor since 2015) in the Red Bull Air Race World Championship 2017, as well as footage of FALKEN vehicles competing in the 24 Hours Nrburgring Race and other contents that highlight FALKEN's youthful and energetic brand image.