This year's FALKEN Booth was designed around the theme of "Avant-Garde-Eschew Common Thinking." As such, the booth will feature displays with visual impact-such as festive illuminations created by a plethora of LED monitors hanging from the ceiling-to accentuate FALKEN's image as a brand that is always actively engaged in avant-garde activities, which include such new challenges as air racing and European soccer league sponsorship in addition to our longstanding participation in motorsports.

This year's booth will also feature displays of the FALKEN Motorsports BMW M6 GT3 racecar that competed in the 2017 24-Hours Nrburgring endurance race (on display in Japan for the first time ever) as well as a scale model of the race plane piloted by Team FALKEN's Yoshihide Muroya as he soared to victory to become the series champion of the 2017 Red Bull Air Race World Championship. A talk show with Yoshihide Muroya will be held at the FALKEN Booth on Saturday, January 13. Through these and other exciting displays, we will promote FALKEN's image as a youthful and energetic brand in addition to our latest lineup of high-performance FALKEN tires.