News

Sumitomo Rubber Industries, Ltd. is pleased to announce that we will be hosting a DUNLOP Booth at the Japan Mobility Show 2023, which will be held by JAMA (Japan Automobile Manufacturers Association, Inc.) from October 26 through November 5 at Tokyo Big Sight.

Booth Image

The DUNLOP Booth will, under the concept of “WE SYNCHRONIZE.,” introduce our various forward-thinking initiatives that meet the needs and expectations of a CASE (Connected, Autonomous/Automated, Shared, and Electric) and sustainable society, including our unique new technologies and solutions  services. We will reveal detailed information on ACTIVE TREAD, a newly invented rubber technology that changes tire performance depending on road surface conditions, for the first time, and will provide an attraction that enables visitors to have firsthand experience of changes in properties of rubber.

 

We seek to expand the potential of tires, such as those responding to not only road surface conditions but also other conditions lying ahead and a future environment, by utilizing the ACTIVE TREAD technology that changes the functional traits of tread rubber to optimize tire performance depending on road surface conditions, the SENSING CORE technology that uses tires themselves as sensors to visualize road surface conditions, etc., and environmentally friendly and sustainable raw materials.

 

The DUNLOP Booth will provide visitors with an opportunity to see and feel a “Future Full of Excitement” that Sumitomo Rubber Industries pursues under the philosophy of providing real a “future of joy and well-being for all” through innovation.

＜JAPAN MOBILITY SHOW 2023 Event Profile＞

Organizer	：	Japan Automobile Manufacturers Association, Inc.
Dates	：	October 26 (Thu) through November 5 (Sun), 2023
Main Venue	：	Tokyo Big Sight
Official Website	：	https://www.japan-mobility-show.com/en/
DUNLOP Booth Location	：	Tokyo Big Sight East Exhibition Hall