DUNLOP Becomes Official Tire Partner of Driving Simulator “Gran Turismo™ 7”
Sep. 22. 2025
Sumitomo Rubber Industries, Ltd. announced its appointment as the official tire partner of the driving simulator “Gran Turismo 7” for PlayStation®4 and PlayStation®5, and the “Gran Turismo World Series” at the event held in Berlin, Germany, on September 20, 2025.
This partnership is part of our brand strategy centered on DUNLOP, as outlined in our long-term corporate strategy “R.I.S.E. 2035.” In January 2025, we acquired the DUNLOP trademark and other rights for four-wheel tires in Europe, North America, and Oceania, enabling us to operate our business globally* under the DUNLOP brand. Moving forward, we will work across regions and businesses to further enhance the recognition and maximize the value of the DUNLOP brand.
*Excluding some regions and products in the tire business
Developed by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc., the Gran Turismo franchise has been a critically acclaimed driving simulator for PlayStation since its debut in 1997 and continues to captivate players worldwide.
Starting from Round Two of the 2025 Gran Turismo World Series in Berlin, we will serve as the official tire supplier for the Gran Turismo World Series championship. In a future game update for Gran Turismo 7, the DUNLOP brand will appear in various forms:
・DUNLOP will be added to “Brand Central” museum, showcasing over 130 years of DUNLOP history, including a variety of products developed with proprietary technologies and our motorsport activities.
・To celebrate the partnership, the DUNLOP logo will appear on trackside branding on circuits in the game.
・In the “Tuning Shop,” which offers parts to enhance vehicle performance, players will be able to select DUNLOP tires.
Additionally, a Dunlop-themed time trial in-game event is planned.
For over 100 years, we have been actively involved in motorsports, building a strong track record. Going forward, we aim to further expand our motorsports activities and enhance the global recognition and value of the DUNLOP brand.
Kazunori Yamauchi, Gran Turismo Series Producer
We are very excited to welcome DUNLOP to the Gran Turismo family. As a company with a significant legacy in automotive and motorsport history, DUNLOP continues to demonstrate innovation and competitiveness in the industry. We look forward to a productive collaboration to engage a new generation of enthusiasts with racing and DUNLOP tires through the Gran Turismo World Series and franchise.
Hiroshi Hamada, Sumitomo Rubber Industries, Ltd. Senior Executive Officer
We at DUNLOP are truly honored to be part of Gran Turismo, a title that continues to captivate motorsports fans around the world. Gran Turismo is pioneering new possibilities in motorsports by bridging the real and virtual worlds. Its outstanding technological capabilities, passion, and meticulous attention to detail deeply resonate with our own manufacturing philosophy, and we see great value in this partnership. For over a century, DUNLOP has been actively involved in motorsports, building a strong track record across racing scenes worldwide. By combining our accumulated experience with cutting-edge simulation technologies, we are driving the development of high-performance and sustainable tires. Through this partnership, we aim to further enhance the value of the DUNLOP brand and contribute to the future of motorsports.
About Polyphony Digital Inc. and Gran Turismo
Gran Turismo is a video game developed by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc. Having launched in Japan first in 1997, the multi-award-winning franchise is regarded as the best and most authentic driving simulator due to true-to-life graphics, authentic physics technology and careful attention to detail. Polyphony and its famed creator Kazunori Yamauchi have revolutionized the racing game genre. Please visit at https://www.gran-turismo.com/ or https://www.polyphony.co.jp/ .
This partnership is part of our brand strategy centered on DUNLOP, as outlined in our long-term corporate strategy “R.I.S.E. 2035.” In January 2025, we acquired the DUNLOP trademark and other rights for four-wheel tires in Europe, North America, and Oceania, enabling us to operate our business globally* under the DUNLOP brand. Moving forward, we will work across regions and businesses to further enhance the recognition and maximize the value of the DUNLOP brand.
*Excluding some regions and products in the tire business
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| Venue of “Gran Turismo World Series 2025 Round 2 – Berlin” | From left, Kazunori Yamauchi, Gran Turismo Series Producer,and Takehiko Tochio, Manager of the Global Marketing Department, Sumitomo Rubber Industries |
Developed by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc., the Gran Turismo franchise has been a critically acclaimed driving simulator for PlayStation since its debut in 1997 and continues to captivate players worldwide.
Starting from Round Two of the 2025 Gran Turismo World Series in Berlin, we will serve as the official tire supplier for the Gran Turismo World Series championship. In a future game update for Gran Turismo 7, the DUNLOP brand will appear in various forms:
・DUNLOP will be added to “Brand Central” museum, showcasing over 130 years of DUNLOP history, including a variety of products developed with proprietary technologies and our motorsport activities.
・To celebrate the partnership, the DUNLOP logo will appear on trackside branding on circuits in the game.
・In the “Tuning Shop,” which offers parts to enhance vehicle performance, players will be able to select DUNLOP tires.
Additionally, a Dunlop-themed time trial in-game event is planned.
For over 100 years, we have been actively involved in motorsports, building a strong track record. Going forward, we aim to further expand our motorsports activities and enhance the global recognition and value of the DUNLOP brand.
Kazunori Yamauchi, Gran Turismo Series Producer
We are very excited to welcome DUNLOP to the Gran Turismo family. As a company with a significant legacy in automotive and motorsport history, DUNLOP continues to demonstrate innovation and competitiveness in the industry. We look forward to a productive collaboration to engage a new generation of enthusiasts with racing and DUNLOP tires through the Gran Turismo World Series and franchise.
Hiroshi Hamada, Sumitomo Rubber Industries, Ltd. Senior Executive Officer
We at DUNLOP are truly honored to be part of Gran Turismo, a title that continues to captivate motorsports fans around the world. Gran Turismo is pioneering new possibilities in motorsports by bridging the real and virtual worlds. Its outstanding technological capabilities, passion, and meticulous attention to detail deeply resonate with our own manufacturing philosophy, and we see great value in this partnership. For over a century, DUNLOP has been actively involved in motorsports, building a strong track record across racing scenes worldwide. By combining our accumulated experience with cutting-edge simulation technologies, we are driving the development of high-performance and sustainable tires. Through this partnership, we aim to further enhance the value of the DUNLOP brand and contribute to the future of motorsports.
About Polyphony Digital Inc. and Gran Turismo
Gran Turismo is a video game developed by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc. Having launched in Japan first in 1997, the multi-award-winning franchise is regarded as the best and most authentic driving simulator due to true-to-life graphics, authentic physics technology and careful attention to detail. Polyphony and its famed creator Kazunori Yamauchi have revolutionized the racing game genre. Please visit at https://www.gran-turismo.com/ or https://www.polyphony.co.jp/ .