Fostering Better Relationships with Local Communities through Tree Planting

SUMITOMO RUBBER INDUSTRIES TOP > Sustainability > Priority Issues > Integrity (Integrity for Society) > Fostering Better Relationships with Local Communities through Tree Planting

Planting Rice Seedlings with Children from Neighboring Elementary Schools, Supporting Tree Planting and Opening the Proving Ground’s Premises to Visitors Who Come to Observe Butterflies

The Ichijima Factory, which produces golf balls, has been acting in collaboration with a local greening organization to support annual tree planting events to help fourth graders commemorate turning 10 years old, which is half the age of adulthood in Japan, by celebrating “a half coming-of-age ceremony.” This collaboration also involves sponsoring workshops in which children can experience the planting and harvesting of wild rice varieties. Furthermore, the factory invites children from neighboring preschool facilities to observe the great purple emperor butterfly (Sasakia charonda) and to gather acorns within its premises. Through fun activities like these, we offer opportunities for children to become interested in topics related to biodiversity and the environment. The factory’s greening team is well-versed in how to maintain lawn grass, which is essential to golfing, and its members also cultivate the Chinese hackberry tree (Celtis sinensis), whose leaves are preferred by great purple emperor larvae. Taking advantage of their know-how on these matters, this team is also striving to assist its counterparts at other factories in their greening efforts. Moreover, when preschool children are invited into its premises, the factory opens its proving ground to them so that they can play on well-cared-for lawns. As such, we are actively engaged in greening activities in a way that upholds interaction with local communities even as we strengthen ties between factories through greening.


Protecting Culture and Nature—Team ENASAVE Future Project

  • The Sumitomo Rubber Group

In September 2013, the Sumitomo Rubber Group launched the Team ENASAVE Future Project in cooperation with the National Federation of UNESCO Associations in Japan (NFUAJ). This project aims to ensure that Japan’s beautiful cultural and natural heritages are passed down to future generations for the next 100 years. As part of this project, we engage in environmental protection activities in tandem with people from communities across the nation. These annual activities are held at eight to 10 locations scattered throughout Japan and take place with the help of employees, their families and local associations as well as volunteers from the public. Regrettably, we had to cancel these activities in 2020 and 2021 due to fallout from the COVID-19 pandemic. However, in 2022, we resumed these activities, once again covering eight locations in Japan.