Social Contribution Activities

Basic Concepts on Social Contribution Activities

  • The Sumitomo Rubber Group

As a good corporate citizen, we take a universal approach to social contribution activities undertaken across the Sumitomo Rubber Group. These activities include “GENKI” community contribution activities that for three decades have been conducted mainly by our business bases nationwide with the aim of helping to energize society. We are also engaged in greening activities and other volunteer activities while working in collaboration with NGPs and NPOs. Our partnerships with these entities also enable us to interact with fellow members of local communities.

In addition, we periodically hold dialogues with stakeholders to understand how they evaluate our activities and take heed of their input in order to ensure that our social contribution activities are genuinely effective.

Looking ahead, we will continue to proactively implement initiatives based on the concept of “Relationship Between Company & Society” as defined by our Code of Conduct.

Cooperation with NGOs and NPOs

  • The Sumitomo Rubber Group

We promote interaction and dialogue with diverse stakeholders by, for example, working in partnership with NGOs and NPOs.

Our business bases acquire information regarding the local need for volunteers via NPOs operating in surrounding communities. This information, in turn, helps us encourage a growing number of employees to participate in volunteer activities. In addition, we cooperate with these partners to take on cleanup activities covering neighboring rivers, the preservation of “satoyama” and other environmental protection initiatives as well as collaborative activities aimed at addressing region-specific issues.

Looking ahead, we will continue to create a place for both NPOs and our employees to encounter and learn from each other as part of efforts to expand the scope of partnerships.

A cleanup activity at the Suma Bathing Beach

Dialogue and Collaboration with Local Citizen Organizations

  • The Sumitomo Rubber Group

At the Sumitomo Rubber Group, a dedicated contact in place at each business base, along with the Social Contribution Promotion Office, is proactively playing a principal role in promoting communication and collaboration with local community residents and citizen organizations. We also endeavor to deepen relationships with local communities and, to this end, promote dialogue by, for example, inviting a diverse range of stakeholders to join factory tours and attend information exchange meetings so that they can understand our approach to manufacturing and appreciate our technologies. Through these dialogue initiatives, we strive to assess the impact of our business activities on neighboring communities and identify issues to be addressed while using the stakeholder perspective.

Stakeholder opinions and other inputs gleaned via dialogue are relayed to relevant departments as necessary and examined by the Management Meeting. We then provide each contact with feedback and otherwise utilize these inputs to improve our services and inform activities aimed at creating societal and economic value.

Sumitomo Rubber Industries CSR Fund

  • The Sumitomo Rubber Group

The Sumitomo Rubber Industries CSR Fund was established to help solve global environmental and social problems by providing financial support to NPOs engaged in activities in regions where we have bases.

Following its establishment in 2009, the Fund began providing donations in 2010 to eight organizations, including environmental advocates, traffic safety groups, disaster aid groups and others striving to resolve region-specific social issues. In fiscal 2022, a total of ¥14.70 million was donated to 56 organizations.

Ratio of Enrollment in the CSR Fund (December 2022)


Examples of Recipients Subsidized by the Fund

Recipients include the Miyakonojo Oyodogawa Summit, a greening NPO seeking to protect the natural environment around the Oyodogawa river in Miyakonojo City and its neighboring communities; the Lefua Echigonia Protection Association, which is engaged in ongoing efforts to protect rare species in Tanba City; the Chirinko Shirakawa, an NPO striving to resolve region-specific issues in Shirakawa City, for example, by watching over local senior citizens and providing them with shopping assistance through mobile catering services; and the Takenoko Science Club, an NPO based in Kobe City dedicated to providing opportunities for children to take part in science experiments and attracting their interest in environment-related topics. As such, the Fund supports a broad range of activities.

  • Supporting the upbringing of the next generation
  • Supporting people with disabilities
  • Supporting the livelihood of senior citizens
  • Supporting the livelihood of foreign nationals in Japan

Cumulative Total Amount of Subsidies Provided by the Sumitomo Rubber Industries CSR Fund (Sumitomo Rubber Industries, Ltd., non-consolidated)

Members of NPO JOINUS cleaning traffic signs to contribute to traffic safety
A mobile catering car operated by the NPO Chirinko Shirakawa, which provides senior citizens with shopping assistance while watching over them
A member of NPO Kan-Kichi Kai, which provides people with disabilities with mobility assistance for hospital visits, etc., escorting a user

Locally-Rooted Activities

  • The Sumitomo Rubber Group

In the course of promoting social contribution activities, the Sumitomo Rubber Group takes an approach that develops deep root in local communities surrounding its factories and other business bases. To this end, employees take the initiative to host events aimed at interacting with residents of these communities in order to create an environment conducive to mutual understanding and develop robust relationship of trust with them. Building on this relationship, we strive to resolve issues confronting each community.

Interaction with Residents of Communities Near Our Factories

The Nagoya Factory, which is based in Toyota City, Aichi Prefecture, cooperates with the municipality-led traffic safety campaigns that are held quarterly. Specifically, these campaigns involve factory staff who serve as volunteer patrol members standing in position with signs and banners along city roads, including in front of the factory gates and at major crossings within Toyota City, in order to encourage drivers passing by to observe safe driving practices.

Meanwhile, employees at the Izumiotsu Factory formed a street observation team in 2010 to protect local children from traffic accidents. These employees take turns monthly to stand guard at three nearby crossings that children use when walking to school.

Nagoya Factory employees campaigning for traffic safety in spring 2019

Placing Wasp Traps at Neighborhood Kindergartens, etc. (Shirakawa Factory)

The Shirakawa Factory strives to contribute to the development of a safe environment in which children can play with an ease of mind. To that end, in 2013 staff at this factory began placing wasp traps at neighborhood kindergartens and childcare facilities. In 2022, the factory received a growing number of requests for the placement of such equipment from childcare facilities outside Shirakawa City. In response, factory staff placed wasp traps at a total of 12 such facilities. In this way, the factory cherishes relationships with neighboring community residents while continuously endeavoring to help create a safe and secure environment for them.


Providing Chemical Wood to Educational Institutions Free of Charge

  • Group companies

Previously, SRI Engineering, Ltd. had disposed of chemical wood scraps generated in the course of manufacturing tire metal molds. Aware of the potential recyclability of these materials, the subsidiary considered various viable recycling methods. Consequently, in December 2017, SRI Engineering began providing these materials to educational institutions specialized in industrial and artistic design as well as to vocational training schools.

As of July 2023, the subsidiary had provided chemical wood materials free-of-charge on a total of 56 occasions, with the scope of recipients having expanded to comprise 29 educational institutions in Hyogo and other neighboring prefectures. By facilitating the reuse of waste materials, SRI Engineering aims to contribute to society in a sustainable manner.

In recognition of these initiatives, the subsidiary received a letter of gratitude from the governor of Hyogo Prefecture in October 2018. In November of the same year, SRI Engineering was also chosen to receive an Excellent Award under the Sumitomo Rubber Group CSR Commendation Awards Program. Going forward, SRI Engineering will continue to play its part in nurturing human resources by supporting young people who will, in turn, be the next generation of manufacturers.

Click here for explanations of artworks created using donated materials (Japanese only)

Artworks created using chemical wood
A CSR activity aimed at supporting young people who study manufacturing at educational institutions and helping them develop their infinite possibilities

Voice from a Stakeholder: Utilizing Chemical Wood to Enhance Manufacturing Skills

  • Group companies

In Hyogo Prefecture, vocational trainees at five vocational ability development schools are striving to enhance their machining techniques on a daily basis using chemical wood provided free of charge. Meanwhile, students at Hyogo Prefectural Manufacturing College are similarly taking on the challenge of producing various prototypes in an effort to raise their skills.

Today, the automation of manufacturing processes is progressing. However, it is also important for operators to gain real-life experience in creating tangible objects. This experience will better enable them to predict the actual shapes of target items while teaching them how to judge whether an item can actually be produced in line with a blueprint and detect small variances arising from the wear of machines or misalignment so that they can make on-site adjustments. Even amid the advance of automation in manufacturing, which now employs robots and AI, this experience will prove more crucial than ever before.

I hereby express my wholehearted gratitude for the valuable materials that have been provided for use in training and will strive to nurture the human resources who are the future of manufacturing.

Mr. Tetsuya Sakamoto
Principal, Hyogo Prefectural Manufacturing College (Himeji Institute of Vocational Ability Development)

Supporting an Inclusive Society That Ensures Respect & Harmony in Diversity

  • The Sumitomo Rubber Group

Supporting the “Pink Ribbon Campaign” through Motor Sports Activities

For “Pink Ribbon Month” in October, we switch out the usual yellow brand color of the DUNLOP logo printed on the tires of racing cars and elsewhere for pink to help raise public awareness of the importance of early detection and treatment of breast cancer. Moreover, we display this pink logo on banners erected at racing tracks as well as on face masks and wrist bands worn by DUNLOP staff and offer stickers featuring this logo. In these ways, we endeavor to draw the attention of audiences to the Pink Ribbon Campaign at prominent racing events held during October.

Although people working in the motor sports industry, as well as the racing fans supporting it, are predominantly male, we believe that encouraging men to educate themselves about breast cancer is one of the important objectives of this campaign. Raising awareness among men will better equip them to urge their families, partners and relatives to undergo early checkups so that this disease, if present, is detected and treated earlier.

In addition to displaying the pink DUNLOP logo at racing tracks and other locales, we hold similar events at the Nagoya Factory, which produces tires. Furthermore, we conduct fundraising campaigns to support the Pink Ribbon Campaign and otherwise promote social contribution activities in a manner that transcends boundaries among business bases.

The DUNLOP logo displayed on a pink ground helped attract the attention of a great number of racing fans
Staff at the Nagoya Factory, a tire production base, engaged in fundraising activities in connection with the Pink Ribbon Campaign
A GT racing car, which has just finished racing, on display at the Nagoya Factory, with its tires bearing the pink DUNLOP logo.

Supporting Parasports

Today, parasports are attracting growing attention from the general public. The Sumitomo Rubber Group is co-sponsoring various parasports events to help invigorate this sport category. In addition to a number of Group employees who volunteer their time and effort to help organize wheelchair tennis tournaments held in Aichi and Hyogo prefectures, Sumitomo Rubber Industries has been acting as a title sponsor of DUNLOP KOBE OPEN, an international wheelchair tournament, since fiscal 2009.

In 2012, we also began co-sponsoring the “Dream Maker Racing Project,” under which drivers with disabilities take on the challenge of running endurance racing, and providing racing tires for this project.

Going forward, we will continue engaging in these and other activities aimed at contributing to the creation of an inclusive society in which everyone can live in harmony irrespective of the presence or absence of disabilities.

Participants in the “Dream Maker Racing Project” preparing for racing (photo taken in 2019)

Supporting the Education of Children

  • The Sumitomo Rubber Group

In fiscal 2010, we began holding the Dunlop Environmental Class at schools and other institutions in Hyogo Prefecture in tandem with a NPO specializing in the environmental field. Designed to help children learn about environmental issues, such as global warming, and otherwise think for themselves about what can they do for the environment, the Dunlop Environmental Class involves on-demand lectures, as well as classes that allow them to participate in hands-on learning and various experiments. In 2022, the Dunlop Environmental Class was held on a total of seven occasions at three places, including a venue provided by a regional citizens organization, with the number of participants totaling 201.

Since 2009, we have been a co-sponsor of the Dunlop Monozukuri Classes, an initiative led by NPO Core Net that offers hands-on manufacturing programs for fourth to six graders. At these events, children are given a simple set of parts to assemble a gadget called the “Scroller II.” These programs are intended to help children feel a sense of excitement and fulfillment arising from manufacturing even as they strive to build good teamwork. By 2022, some 67 rounds of Monozukuri Classes had been held, with the total number of attendees reaching approximately 5,300.

In 2021, we cooperated workplace experience programs hosted by Settsu City, Osaka, for local middle school students. In these and other ways, we support career education for young people who will become the next generation’s leaders.

Meanwhile, in Thailand, the Sumitomo Rubber Industries CSR Fund helps support junior high school students in Udon Thani Province through the provision of scholarships.

Children and their parents participating in a learning program as part of the Dunlop Environmental Class
Children assembling their gadgets at the Dunlop Monozukuri Class

The Shirakawa Factory Receives the 11th Green Society Contributor Award—Continuously Engaging in Greenery Activities and Contributing to Regional Societies since Launching about 50 Years Ago

The Shirakawa Factory was chosen by the Organization for Landscape and Urban Green Infrastructure to receive the 11th Green Society Contributor Award in recognition of its engagement in excellent greenery management and other endeavors. Under a program sponsored by this organization, a Green Society Contributor Award is given to corporations who are outstanding in terms of their contributions to regional societies and the improvement of the environments surrounding their operations through the development of greenery. Over the 50 years since its launch, the factory has engaged in greenery promotion activities via the development of a “GENKI Forest” under the slogans “harmony with nature,” “no environmental pollution” and “deep roots in communities.” Moreover, the factory has maintained biotopes within its premises to preserve biodiversity. The factory also supports employees’ participation in volunteer activities while making donations and otherwise contributing to the well-being of regional societies and striving for carbon neutrality. The reception of this award suggests that the factory’s ongoing engagement in the initiatives described above is highly appreciated.

GENKI Forest
Tree planting activity undertaken on Mount Akazura (sponsored by Fukushima Prefecture)

Donations / Co-Sponsorship

As we aim to give back to society, we proactively make donations to and co-sponsor local events in regions in which we have bases. In Japan, we are a co-sponsor of the “STOP! DRUNK DRIVING PROJECT” and have maintained our status as a special co-sponsor for the DUNLOP KOBE OPEN, a wheelchair tennis tournament, since 1994. Overseas, we donated uniforms to sports facilities for people with disabilities in Turkey and made donations to homes for elderly people in the Philippines. In China, we donated funds to support beautification projects. As these and other examples show, we strive to contribute to society through donations and co-sponsorship in regions across the globe.